New Honda “idea” – Li Nian Marque for China

21 04 2008

Honda companies and their Chinese partners in the Guangzhou Honda Automobile announced this weekend, a new brand for the Chinese market. Lee Nian models will be launched, but in 2010, Honda has launched the brand’s first concept car in the 2008 Beijing International Auto Show.

Lee Nian roughly into English as a ‘concept’, and is based on the wishes of the Guangzhou Honda, to create a new brand from China and the Chinese. Lee Nian hope that the pursuit of lofty ideals and a challenging spirit is an affordable vehicle dynamics and stylishness.

Li conceptual design study is entirely Guangzhou Honda Automobile R & D, even the Honda headquarters in Japan is to support the efforts of the Guangzhou Honda will take all measures, and eventually sold a new brand, through its existing network of dealers.

As a final note, Lee read the pronunciation of Chinese brand name and, therefore, it will not appear in any products, and included here for reference only.



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