New Ford Ranger Max is currently one of Ford’s star attractions at the 2008 Thailand International Motor Show. Painted in a hue of orange, officially labelled as “Mango Hit”, the Ranger Max is exhibited as the handy/ active guy’s ultimate companion on four wheels.’
The Ranger is already acknowledged as a pretty tough customer, but in Max, Ford has created something beyond just tough. It’s added something of a visually arresting bold design, some of whose themes will surely appear in future production models.
Read more (press release + video)!!
Under the skin the vehicle was left untouched, but exterior shows a range of inspirations. The power tool is one; for example power tools incorporate words to warn or inform users about a particular utility of that tool. So Ranger Max has the word “GRAB” imprinted on the black grab handle in the side of the sportsbar linked to the cab.
Innovation has not escaped in opposition to toughness though. A cool feature is the remote-controlled power tonneau cover for the cargo bed and a sportsbar that visually extends the length of the access open cab. The P285/60R18 tyres add thickness to the chunky look.
Ranger Max Show Truck Delivers Maximum Capability, Maximum Style and Maximum Impact
* High-collision Ranger Max show truck explores outlook conceive possibilities for Ford Ranger compact surprise
* Inspired by force tools and active lifestyle equipment, Ford designers explain Ranger Max’s new look as tough luxury with substance ring and sportsbar as key skin
* Ranger Max amplifies the municipal plead of Ranger and reinforces its proven durability and stiffness
BANGKOK, Thailand, November 28 – Renowned for its authentic hardiness and state, the Ford Ranger takes a certain walk bold with the unveiling of the high-force Ranger Max show truck at the Thailand International Motor Expo.
Ranger Max pushes everybody’s expectations of Ranger. Visually bold and brawny, it takes to the brook at the Ford stand with confidence, sophistication and craftsmanship. The Ranger Max extends Ranger’s reputation as the best all-around compact truck on the market.
“We know Ranger is tough and tough, and Ranger Max adds to those qualities. The show trucked does not hunt a trend; it sets a new tough elegance guidance for compact trucks,” says Paul Gibson, the chief designer of the Ranger Max show truck. “Ranger Max is genuinely tough, and it is a truck that gets the job has done. This high-waves show truck also has the bold visual poise that looks great on the town site.”
A group of Ford truck specialists in Thailand worked strictly with Ford’s Australia-based Asia Pacific and Africa device lineup, led by Gibson, to establish Ranger Max. Ford’s derive panel incorporated intention cues into Ranger Max that may be seen in eminent-generation Ranger.
“The Ranger Max is not just about creating show excitement,” Gibson said. “We have a great opportunity to trial rationale themes that may make their way into production. Ranger Max says exciting stuff about the possibilities for truck fans in Ranger’s prospect.”
“The tough form of Ranger Max is based on the capability and versatility that make Ford Ranger the range of the most demanding truck owners,” said Mr. Saroj Kiatfuengfoo, boss junior president, Ford Thailand. “Ranger Max’s high-crash blueprint and tough luxury request will excite truck enthusiasts in Thailand.”
Delivering Tough Style
Genuine truck toughness comes from great idea and engineering, which means the production Ford Ranger is the perfect foundation for creating Ranger Max. No under-skin modification was required with Ford Ranger to fabricate Ranger Max.
Gibson and his party of designers concentrated on exploring the confines of tough grandeur. “Ranger Max wasn’t doomed to be elegant or beautiful. The robust spirit of Ranger means that it is the dependable workhorse, and with Ranger Max we hunted to invent a show truck that is cool as torment.”
They took inspiration from stuff many truck owners know and appreciate. The distinctive compare between Ranger Max’s hardcore ginger paintwork with dull black the functional intention inspired accents found in some present clout tools – just like those worn by many Ranger owners every day. Ford designers know how absolute behave and durability inspire these industrial tools and make them more appealing.
Industrial shapes such as the cog-like detailing in the body accents and turn arch mouldings offer Ranger Max’s theme of tough approach as the greatest force tool.
Pushing the clout tool inspiration an action foster, the Ranger Max point party prominent how clout tools and akin things incorporated language into their draft to convey instructions or warnings. Ranger Max uses ‘language’ in this same adapt to accentuate its robust ‘industrial feel’.
Ranger Max is gorged of minutiae like this, such as the word GRAB stamped subtly on the bold, black grab name in the part of the sportsbar allied to the cab. Every letter is exactly shaped in a ‘truncated’ font that compliments the toughness and value the general truck rationale communicates.
Several sway tool brands have inspired Ford designers. Other inspirations for Ranger Max have come from active sports, such as astound climbing, and the tough, strict harvest used by active sportsmen.
Just like Ford Ranger, the robustness of these food is affordable and their designs are purposeful. People buy these harvest because they know they can depend on them to get the job has done.
“Ranger is respected,” Gibson says, “and Ranger Max amplifies that self, which gives it a present and childish property that’s really matched to fair and societal activities, too.”
Taking Ranger to the Max
With its nature as the last weight tool, Ranger Max show truck exudes confidence and principle. It’s up for the job – work or fun – and its tough luxury says so. It skin full surfaces that convey the nation and asset of its tough-truck backbone. The order of its form demonstrates this show truck has been planned by people who know trucks and ardor them.
Like a high-trait force tool, it’s timely for tough use. This means purposeful matte black synthetic accent skin and approach matter – and no fussy, fancy chrome.
Ranger Max has innovative skin such as a secluded-controlled brawn tonneau involve for the payload bed and a distinctive sportsbar that visually extends the part of the well-proportioned Ford Ranger elevation-access Open Cab.
And Ranger Max rides on distinctive, intense-dish, 18-crawl alloy notion wheels and custom technical-look tyres that finish its excessive looks.
This is a Ranger and proud of its tough-truck heritage. RANGER is bravely pressed in the envelope and sidesteps on Ranger Max.
Ranger Max’s high effect establishes a strong charisma wherever it goes. And that smart orange high-energy colour is officially known as Mango Hit. It is the colourful invention of Debbie Pascoe, colour and slim boss, Ranger Max outline team.
Its profile exudes vigor and authority as well as balanced proportion. The flexed ‘sway field’ structure of its hood communicates the pulling right and high torque of the engine. The warrant fielded structure carries through to affect the draft of the hard tonneau traverse at the rear of the vehicle. These two flagrant moving devise rudiments give Ranger Max country and solidity. It’s enough to scare the usual lift into the gym for humorless weight training.
Adding even more dynamism to the profile is the undivided Ranger Max sportsbar, which attaches to the continue bed and arches across the vehicle. This matchless crossbar is shaped to start the visual impression that Ranger Max is forever on the move – or organize for action.
“The sportsbar makes a big avowal,” explains Max Tran, a Ford designer who played a key function in developing the vehicle. “It adds an opinion of travel and dynamic character, and incorporates some great object minutiae, with twin air scoop shapes on top.”
Built into each facet of the crossbar is a connected grab nickname. Finished in matte black plastic, the grab nickname model is all about object. The gloom self of the grab alias visually extends the perceived mold of the Ranger Max piece chance form, accentuating the feel of functionality and area of the Ranger boundary-access Open Cab – a functional item which Ranger debuted in comeback to reaction from tradesmen.
The grab handle is labelled – like instructions on supremacy tools and on aircraft – with the word GRAB. Similarly, the border door of the Ranger Max is distinctively yet discreetly labelled AXCESS. These functional callouts also extend to the Ranger Max fuel fjord, which is planned to cross one of the bold swing arches, labelled FUEL.
“There’s no mistaking the point of labels like these on supremacy tools,” Tran explained. “On Ranger Max, they fulfil the same task. It’s the chic of purpose.”
For example, the expel on each front fender uses hexagon-shaped niceties and discreet chrome badging with the word RANGER. MAX adjoins this Ranger badge to fortify the show truck’s name.
Other sketch niceties in the Ranger Max profile include incorporating the part repeater lamp into the area mirror. The junior bodyside, with two-piece interlocked evade look, was inspired by stun-climbing carabineers and other outdoor gear you suppose with your life.
Ranger Max’s stance communicates supremacy, purpose and athleticism. The conceive team has crafted matchless, 18-inch alloy belief wheels for Ranger Max. These bass-dish, six-spine wheels – with black visual conduit shapes to their centres – are must-have generous accessories entirely suited to Ranger Max. Featuring large offsets, the wheels develop on Ranger Max’s distinctive tough approach.
Big P285/60R18 tires with a chubby tread pattern give Ranger Max the footwear and grip it wishes to accomplish any job or adventure.
The bold sweep arches with cog-shaped detailing boost Range Max’s stance and its purpose. Explosive, dynamic segment graphics on the fenders and decrease doors are inspired by the high bearing of shattering flute.
A New Face of Possibilities
Ranger Max is about confidence without aggression. It has a go-some place, do-anything position as well as great outline list. “When you look at the front draft, the three-bar trellis, the evident nostrils and open mime, you’re looking upright into the face of Ranger’s evolution,” said Gibson.
“There are proposal basics we are developing and Ranger Max is one possibility. We’ve crafted the face of the Ranger Max to explore a new look. Elements from it could evolve into the new identity of Ford Ranger.”
The three-bar lattice is a Ford assurance target element, conveying depth and quality, integrated with a proud, large badge of the famed Ford depressed oval. Ranger Max adopts dynamic, modern headlamps which twist at the top to communicate energy and passage.
More robustness cues abound in the front target. Here, the capacity-dome hood is a dominating shape. Its principal edge features a connected hot-air expel and reinforces that Ranger Max is a tough, powerful apparatus.
Self-certain Ranger branding – stamped in the top of the front frame surround – is another proud aspect of the front model.
Two chief design basics connect together to form the dominant frontal look of Ranger Max. The corporate three-bar trellis imbeds itself into the decrease enlarge air intake. A definite line initial from the headlamps follows around the nostril and borders the inferior air intake. This signature lined unites the major design elements to create the clear face of Ranger Max.
Powerful Pulling Away
Ranger Max has aura on the path. Its bold rear design is the combination of proportion and details such as the pronounced contours of the tonneau shelter which emulate the power bulge on the boater. The distinctive sportsbar integrates the cabin area with the tonneau cover. Continuing backward, Ranger Max is neatly complete off with a tailgate cladding printed with RANGER and a twosome of unique tail lamps.
“We’re really excited about the Ranger Max because we’ve been able to describe a tough technique and affect it to Ranger. It is credible and very believable. Ranger Max amplifies the reputation of our truck,” said Tran. “There’s nothing nominal about the Ranger Max.”
Star at Thailand International Motor Expo
The Thailand International Motor Expo 2008, with Ranger Max as the star attraction for Ford, runs from November 28 to December 10.
“We recognise that Thailand is the home of Ranger for Asia Pacific, and from Thailand we export Ranger around the world. We know Asia is fusion of many cultures, and we look to Thailand as a great combine of tastes, styles and emerging dreams. For this very logic, we sure to create Ranger Max in Thailand and show the high-crash truck to the world at Motor Expo,” said