BMW “Project i” – Developing Cars For The Future !

19 03 2008

bmw_progecti.jpgNew BMW brand may be coming …

As more and more governments have begun for a world less dependent on OPEC, BMW has its sights on the future. The company has acknowledged the need to explore alternatives to conventional cars, and has a new department for the development of the “new car and mobility concepts.” Bedeutete to consider transportation solutions for the largest cities in the world, “i-Project” to develop ideas for a division within BMW.

News of the unit comes on the heels of a statement made by BMW India President Peter Kronschnabl confirmed plans for the development of a concept for the still non-existent as a luxury micro-car segment. At a press conference today in Munich, Chairman of the Board Dr. Norbert Reithofer told journalists that BMW Project i-solutions for the three brands BMW, MINI and Rolls-Royce, but they have not ruled out the introduction of a fourth brand. In addition, BMW i project a tremendous amount of latitude, so that they are totally independent of BMW HQ.


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